Development of a Scale to Measure Memorable Tourism Experiences
The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus...
| Main Authors: | , , |
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| Format: | Journal Article |
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SAGE Publications Inc
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/8305 |
| _version_ | 1848745618485280768 |
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| author | Kim, Jong-Hyeong Ritchie, J.R. McCormick, B. |
| author_facet | Kim, Jong-Hyeong Ritchie, J.R. McCormick, B. |
| author_sort | Kim, Jong-Hyeong |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial implications of the study results are discussed in detail. |
| first_indexed | 2025-11-14T06:20:13Z |
| format | Journal Article |
| id | curtin-20.500.11937-8305 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:20:13Z |
| publishDate | 2012 |
| publisher | SAGE Publications Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-83052018-03-29T09:05:40Z Development of a Scale to Measure Memorable Tourism Experiences Kim, Jong-Hyeong Ritchie, J.R. McCormick, B. The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial implications of the study results are discussed in detail. 2012 Journal Article http://hdl.handle.net/20.500.11937/8305 10.1177/0047287510385467 SAGE Publications Inc restricted |
| spellingShingle | Kim, Jong-Hyeong Ritchie, J.R. McCormick, B. Development of a Scale to Measure Memorable Tourism Experiences |
| title | Development of a Scale to Measure Memorable Tourism Experiences |
| title_full | Development of a Scale to Measure Memorable Tourism Experiences |
| title_fullStr | Development of a Scale to Measure Memorable Tourism Experiences |
| title_full_unstemmed | Development of a Scale to Measure Memorable Tourism Experiences |
| title_short | Development of a Scale to Measure Memorable Tourism Experiences |
| title_sort | development of a scale to measure memorable tourism experiences |
| url | http://hdl.handle.net/20.500.11937/8305 |