Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective

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Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective

This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing decisions by combining a socio‐psychological phenomenon, called “spotlight effect” (defined as an egocentric bias while estimating the salience of one's own behavior and external appearance), with the well‐established...

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Bibliographic Details
Main Authors:	Roy, Rajat, Sharma, Piyush, Chan, Ricky YK, Potdar, Vidyasagar
Format:	Journal Article
Published:	Wiley-Blackwell 2021
Online Access:	http://hdl.handle.net/20.500.11937/82657

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