Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective
This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing decisions by combining a socio‐psychological phenomenon, called “spotlight effect” (defined as an egocentric bias while estimating the salience of one's own behavior and external appearance), with the well‐established...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/82657 |