APA (7th ed.) Citation

Roy, R., Sharma, P., Chan, R. Y., & Potdar, V. (2021). Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective. Wiley-Blackwell.

Chicago Style (17th ed.) Citation

Roy, Rajat, Piyush Sharma, Ricky YK Chan, and Vidyasagar Potdar. Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective. Wiley-Blackwell, 2021.

MLA (9th ed.) Citation

Roy, Rajat, et al. Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective. Wiley-Blackwell, 2021.