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Impact of product differentiation, marketing investments and brand equity on pricing strategies

Purpose – This paper aims to show the effect of brand equity, marketing investment and product differentiation on price in small and medium enterprises (SMEs), multinational companies (MNCs) and retailers (private labels). Academics have been researching brand equity, return on investment and effect...

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Bibliographic Details
Main Authors:	Davcik, N., Sharma, Piyush
Format:	Journal Article
Published:	Emerald 2015
Subjects:	Food products Branding
Online Access:	http://hdl.handle.net/20.500.11937/8263

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