Impact of product differentiation, marketing investments and brand equity on pricing strategies
Purpose – This paper aims to show the effect of brand equity, marketing investment and product differentiation on price in small and medium enterprises (SMEs), multinational companies (MNCs) and retailers (private labels). Academics have been researching brand equity, return on investment and effect...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/8263 |