APA (7th ed.) Citation

Davcik, N., & Sharma, P. (2015). Impact of product differentiation, marketing investments and brand equity on pricing strategies. Emerald.

Chicago Style (17th ed.) Citation

Davcik, N., and Piyush Sharma. Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies. Emerald, 2015.

MLA (9th ed.) Citation

Davcik, N., and Piyush Sharma. Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies. Emerald, 2015.

Warning: These citations may not always be 100% accurate.