Envisaging a ‘smoke-free’ world: An exploratory study of Philip Morris International’s strategic positioning in Australia

QR Code

Envisaging a ‘smoke-free’ world: An exploratory study of Philip Morris International’s strategic positioning in Australia

The World Health Organization (WHO) has declared tobacco smoking a global health epidemic, citing 8 million deaths and an economic cost of around 1.4 trillion USD per year. Under a UN mandate a global voluntary target was established in 2013 to reduce the prevalence of tobacco use, with varying succ...

Full description

Bibliographic Details
Main Authors:	Wolf, Katharina, Cirillo Woodman, Danielle, Maycock, Bruce, McCausland, Kahlia
Format:	Conference Paper
Published:	2020
Online Access:	http://hdl.handle.net/20.500.11937/82025

Similar Items

Towards a smoke-free world? Philip Morris International's new Foundation is not credible
by: Daube, Mike, et al.
Published: (2017)

Access to Internal Alcohol Industry Documents: Thank You Philip Morris
by: Bond, Laura, et al.
Published: (2008)

E-Cigarette Advocates on Twitter: Content Analysis of Vaping-Related Tweets
by: McCausland, Kahlia, et al.
Published: (2020)

Motivations for use, identity and the vaper subculture: A qualitative study of the experiences of Western Australian vapers
by: McCausland, Kahlia, et al.
Published: (2020)

“Is it banned? Is it illegal?”: Navigating Western Australia's regulatory environment for e-cigarettes
by: McCausland, Kahlia, et al.
Published: (2021)

Techno-commercial feasibility of grid-tied solar system in philips morris pvt ltd (commercial building) of Pakistan
by: Manzoor, Zahid, et al.
Published: (2018)

Strategic communications and the challenges of the post 9/11 world / Philip M. Taylor
by: Taylor, Philip M.
Published: (2008)

E-Cigarette Promotion on Twitter in Australia: Content Analysis of Tweets
by: McCausland, Kahlia, et al.
Published: (2020)

The emergence of e-cigarette retail shops in a regulated tobacco control environment
by: Scott, Lucy, et al.
Published: (2022)

The Messages Presented in Electronic Cigarette-Related Social Media Promotions and Discussion: Scoping Review.
by: McCausland, Kahlia, et al.
Published: (2019)

Envisaging khaneh: the work of Layli Rakhsha
by: Schilo, Ann
Published: (2013)

The messages presented in online electronic cigarette promotions and discussions: a scoping review protocol
by: McCausland, Kahlia, et al.
Published: (2017)

“Keep Calm, it's just Vapour”: A Mixed Methods Investigation of Online E-Cigarette Discourse and User Perspectives in Western Australia
by: McCausland, Kahlia Louise
Published: (2021)

E-Cigarettes: Implications for Health Promotion in the Asian Pacific Region
by: Jancey, Jonine, et al.
Published: (2018)

Health priorities and perceived health determinants among Western Australians attending the 2011 LGBTI Perth Pride Fairday Festival
by: Comfort, Judith, et al.
Published: (2013)

Implementing Virtual Reality in the Classroom: Envisaging Possibilities in STEM Education
by: Cooper, Grant, et al.
Published: (2018)

Strategic processing of academic text: identifying a strategic reader / Bromeley Philip and Nelson Anak Martin Noel
by: Philip, Bromeley, et al.
Published: (2017)

The school community's role in addressing vaping: Findings from qualitative research to inform pedagogy, practice and policy
by: Thomas, Laura, et al.
Published: (2024)

Perceptions of social media harms and potential management strategies: Vaping case study
by: Jancey, Jonine, et al.
Published: (2024)

Managing missing scores on the Roland Morris disability questionnaire
by: Kent, Peter, et al.
Published: (2011)

Teori semiotik Peirce dan Morris : suatu pengenalan
by: Tengku Intan Marlina Tengku Mohd. Ali,
Published: (2008)

A Case Study Of Philips
by: Liew, Siow Ching
Published: (2009)

A Cogenerative Inquiry Using Postcolonial Theory to Envisage Culturally Inclusive Science Education
by: Adams, J., et al.
Published: (2008)

Rasch analysis of the 23-item version of the Roland Morris Disability Questionnaire
by: Kent, Peter, et al.
Published: (2015)

Simulation Of Oscillations In Neuronal Networks Using The Morris-Lecar Neuron Model
by: Cheng, Chan Siow
Published: (2015)

Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis
by: Marshman, B., et al.
Published: (2023)

In the real world: creating client-centred learning experiences for final year public relations students
by: Wolf, Katharina
Published: (2008)

Shifting online: an exploratory study into PR consultants' attitude towards new media
by: Wolf, Katharina, et al.
Published: (2011)

Shifting online: an exploratory study into PR consultants' attitude towards new media
by: Wolf, Katharina, et al.
Published: (2012)

"Authentic engagement can’t be measured”: An exploratory study of attitudes to digital communication with PR consultancies
by: Wolf, Katharina, et al.
Published: (2018)

A glimpse of the real world: an investigation into the perceived effectiveness of compulsory public relations internships from an industry and student perspective
by: Wolf, Katharina
Published: (2008)

The power of local knowledge: An exploratory study of public relations practice in Bangladesh
by: Sharif, Mohammed Rizwan, et al.
Published: (2020)

GSM Anjur Syarahan Umum Dr. Philip Kotler
by: Universiti Putra Malaysia, Bahagian Komunikasi Korporat
Published: (2009)

Smoke and mirrors? Conflict of interest declarations in tobacco and e-cigarette-related academic publications
by: McDonald, A., et al.
Published: (2023)

Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.
by: Archer, C., et al.
Published: (2017)

From Engagement to Concerns: Social Media Use Among a Sample of Australian Public Health Professionals
by: McCausland, Kahlia, et al.
Published: (2025)

Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience
by: Wolf, Katharina, et al.
Published: (2016)

MOOC: Reputation Management in a Digital World
by: Tombleson, Bridget, et al.
Published: (2015)

Dynamical System Study Of The Hodgkin-Huxley, Fitzhugh-Nagumo And Morris-Lecar Models Of Nerve Membranes
by: Razali, Nur Shafika Abel
Published: (2019)

The world’s ‘happiest’ animal or voiceless stakeholder? A critical analysis of the #quokkaselfie Tourism Western Australia campaign
by: Archer, Catherine, et al.
Published: (2021)

Cannot write session to /tmp/vufind_sessions/sess_i9g9iunkchrbbbkavf24sm5pco