Envisaging a ‘smoke-free’ world: An exploratory study of Philip Morris International’s strategic positioning in Australia
The World Health Organization (WHO) has declared tobacco smoking a global health epidemic, citing 8 million deaths and an economic cost of around 1.4 trillion USD per year. Under a UN mandate a global voluntary target was established in 2013 to reduce the prevalence of tobacco use, with varying succ...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/82025 |