Personal cultural orientations: Looking beyond scale development and validation
Piyush Sharma is a professor of marketing in the School of Marketing at Curtin University in Perth, Australia. He has about thirty years’ overall professional experience in industry and academics. Before joining the School of Marketing at Curtin University in Jan 2014, he served as Associate Prof...
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| Format: | Conference Paper |
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2016
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| Online Access: | http://hdl.handle.net/20.500.11937/81941 |