An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning

Evaluative conditioning (EC) refers to the acquisition of likes and dislikes. During backward EC, a neutral conditional stimulus (CS) presented after a valenced unconditional stimulus (US) can acquire the same or opposite valence to the US. Relational instructions, affective relief or disappointment...

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Main Author: Green, Luke John Stanley
Format: Thesis
Published: Curtin University 2020
Online Access:http://hdl.handle.net/20.500.11937/81847
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author Green, Luke John Stanley
author_facet Green, Luke John Stanley
author_sort Green, Luke John Stanley
building Curtin Institutional Repository
collection Online Access
description Evaluative conditioning (EC) refers to the acquisition of likes and dislikes. During backward EC, a neutral conditional stimulus (CS) presented after a valenced unconditional stimulus (US) can acquire the same or opposite valence to the US. Relational instructions, affective relief or disappointment, and US onset predictability determined the direction of backward EC, while US intensity and offset predictability had no effect. The backward conditioning paradigms employed revealed novel insights regarding CS valence acquisition and measurement.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-818472020-11-30T05:01:13Z An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning Green, Luke John Stanley Evaluative conditioning (EC) refers to the acquisition of likes and dislikes. During backward EC, a neutral conditional stimulus (CS) presented after a valenced unconditional stimulus (US) can acquire the same or opposite valence to the US. Relational instructions, affective relief or disappointment, and US onset predictability determined the direction of backward EC, while US intensity and offset predictability had no effect. The backward conditioning paradigms employed revealed novel insights regarding CS valence acquisition and measurement. 2020 Thesis http://hdl.handle.net/20.500.11937/81847 Curtin University fulltext
spellingShingle Green, Luke John Stanley
An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title_full An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title_fullStr An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title_full_unstemmed An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title_short An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
title_sort investigation of assimilation and contrast effects in backward evaluative conditioning
url http://hdl.handle.net/20.500.11937/81847