An Investigation of Assimilation and Contrast Effects in Backward Evaluative Conditioning
Evaluative conditioning (EC) refers to the acquisition of likes and dislikes. During backward EC, a neutral conditional stimulus (CS) presented after a valenced unconditional stimulus (US) can acquire the same or opposite valence to the US. Relational instructions, affective relief or disappointment...
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| Format: | Thesis |
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Curtin University
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/81847 |