Superpowers in a Can: A Visual Journey through Energy Drink Posts on Social Media

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Superpowers in a Can: A Visual Journey through Energy Drink Posts on Social Media

This research addresses the problem of how energy drink brands such as Red Bull, Monster Energy and V Energy communicate to their target audience of young people aged 18-30 on Instagram and Pinterest. To address this a qualitative netnography was conducted asking 8 participants to choose the images...

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Bibliographic Details
Main Author:	Monk, David
Format:	Thesis
Published:	Curtin University 2019
Online Access:	http://hdl.handle.net/20.500.11937/81768

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