Superpowers in a Can: A Visual Journey through Energy Drink Posts on Social Media
This research addresses the problem of how energy drink brands such as Red Bull, Monster Energy and V Energy communicate to their target audience of young people aged 18-30 on Instagram and Pinterest. To address this a qualitative netnography was conducted asking 8 participants to choose the images...
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| Format: | Thesis |
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Curtin University
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/81768 |