Sales technology and salespeople’s ambidexterity: An ecosystem approach
Purpose – This paper aims to explore the impact of salespeople’s goal orientation and self-regulatory mode on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem approach. Design/methodology/approach – This paper adopts a qualita...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/81370 |