Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing

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Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing

This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and su...

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Bibliographic Details
Main Authors:	Voon, B., Lew, Tek
Format:	Journal Article
Published:	Sarawak Development Institute (SDI) 2009
Subjects:	urban tourism Kuching Tourist satisfaction determinants
Online Access:	http://hdl.handle.net/20.500.11937/8134

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