Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing
This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and su...
| Main Authors: | , |
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| Format: | Journal Article |
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Sarawak Development Institute (SDI)
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/8134 |