Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing
This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and su...
| Main Authors: | , |
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| Format: | Journal Article |
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Sarawak Development Institute (SDI)
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/8134 |
| _version_ | 1848745567088279552 |
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| author | Voon, B. Lew, Tek |
| author_facet | Voon, B. Lew, Tek |
| author_sort | Voon, B. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and sub-scales were found to be satisfactory. The tourist satisfaction measure made up of eight dimensions, namely: accommodation, local transportation services, hygiene and cleanliness, hospitality, facilities and activities, price, language and communication, and airport services. Based on 7-point Likert scale, the results indicate that the surveyed tourists were generally satisfied with the city, except for local transportation services. Besides, the intentions to re-visit and recommend to others were also found to be very encouraging. Some implications for urban tourism marketing are discussed. |
| first_indexed | 2025-11-14T06:19:24Z |
| format | Journal Article |
| id | curtin-20.500.11937-8134 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:19:24Z |
| publishDate | 2009 |
| publisher | Sarawak Development Institute (SDI) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-81342017-01-30T11:04:48Z Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing Voon, B. Lew, Tek urban tourism Kuching Tourist satisfaction determinants This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and sub-scales were found to be satisfactory. The tourist satisfaction measure made up of eight dimensions, namely: accommodation, local transportation services, hygiene and cleanliness, hospitality, facilities and activities, price, language and communication, and airport services. Based on 7-point Likert scale, the results indicate that the surveyed tourists were generally satisfied with the city, except for local transportation services. Besides, the intentions to re-visit and recommend to others were also found to be very encouraging. Some implications for urban tourism marketing are discussed. 2009 Journal Article http://hdl.handle.net/20.500.11937/8134 Sarawak Development Institute (SDI) restricted |
| spellingShingle | urban tourism Kuching Tourist satisfaction determinants Voon, B. Lew, Tek Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title | Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title_full | Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title_fullStr | Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title_full_unstemmed | Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title_short | Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing |
| title_sort | understanding and measuring tourist satisfaction for urban tourism marketing |
| topic | urban tourism Kuching Tourist satisfaction determinants |
| url | http://hdl.handle.net/20.500.11937/8134 |