Modelling buyer-seller relationships in agribusiness in South East Asia
A model of buyer-seller relationships is developed to examine the nature of the long-term relationships between Filipino potato farmers and their seed suppliers. Relational satisfaction is derived from the seed supplier's offer quality (seed quality, delivery intent and competitive price), rela...
| Main Author: | Batt, Peter |
|---|---|
| Other Authors: | D .Ford |
| Format: | Conference Paper |
| Published: |
University of Bath
2000
|
| Online Access: | http://hdl.handle.net/20.500.11937/8110 |
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