Modelling buyer-seller relationships in agribusiness in South East Asia
A model of buyer-seller relationships is developed to examine the nature of the long-term relationships between Filipino potato farmers and their seed suppliers. Relational satisfaction is derived from the seed supplier's offer quality (seed quality, delivery intent and competitive price), rela...
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| Format: | Conference Paper |
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University of Bath
2000
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| Online Access: | http://hdl.handle.net/20.500.11937/8110 |