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Status consumption and uniqueness : effects on brand judgement and purchase intention

The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have on status and non-status consumers.Students at a large Western Australian univ...

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Bibliographic Details
Main Author:	Latter, Chelsey Renee
Format:	Thesis
Language:	English
Published:	Curtin University 2012
Subjects:	product acquisition behaviour uniqueness and status consumption behaviour status consumption and uniqueness brand judgement Australian Generation Y purchase intention
Online Access:	http://hdl.handle.net/20.500.11937/811

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