Status consumption and uniqueness : effects on brand judgement and purchase intention

Status consumption and uniqueness : effects on brand judgement and purchase intention

The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have on status and non-status consumers.Students at a large Western Australian univ...

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Bibliographic Details
Main Author: Latter, Chelsey Renee
Format: Thesis
Language:English
Published: Curtin University 2012
Subjects:
product acquisition behaviour
uniqueness and status consumption behaviour
status consumption and uniqueness
brand judgement
Australian Generation Y
purchase intention
Online Access:http://hdl.handle.net/20.500.11937/811

Internet

http://hdl.handle.net/20.500.11937/811

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