Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic

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Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic

This article examines the role of influencers during the early stages of the COVID-19 pandemic, as well as the impact of the global pandemic on Social Media Influencers’ (SMIs) lifestyle and business model, using the concept of Disaster Capitalism as a springboard for discussion. Worldwide it first...

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Bibliographic Details
Main Authors:	Archer, Catherine, Wolf, Katharina, Nalloor, Joseph
Format:	Journal Article
Published:	SAGE 2020
Subjects:	1505 - Marketing 1117 - Public Health and Health Services 2001 - Communication and Media Studies
Online Access:	http://hdl.handle.net/20.500.11937/81004

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