Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic
This article examines the role of influencers during the early stages of the COVID-19 pandemic, as well as the impact of the global pandemic on Social Media Influencers’ (SMIs) lifestyle and business model, using the concept of Disaster Capitalism as a springboard for discussion. Worldwide it first...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/81004 |