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Consumer Based Brand Authenticity Scale

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

Bibliographic Details
Main Authors:	Napoli, Julie, Dickinson, Sonia, Beverland, Michael B, Farrelly, Francis
Other Authors:	Zarantonello, Lia
Format:	Book Chapter
Published:	Routledge 2015
Subjects:	Business & Economics
Online Access:	http://hdl.handle.net/20.500.11937/80764

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