Consumer Based Brand Authenticity Scale
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Routledge
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80764 |