Consumer Based Brand Authenticity Scale
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Routledge
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80764 |
| _version_ | 1848764268449628160 |
|---|---|
| author | Napoli, Julie Dickinson, Sonia Beverland, Michael B Farrelly, Francis |
| author2 | Zarantonello, Lia |
| author_facet | Zarantonello, Lia Napoli, Julie Dickinson, Sonia Beverland, Michael B Farrelly, Francis |
| author_sort | Napoli, Julie |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. |
| first_indexed | 2025-11-14T11:16:39Z |
| format | Book Chapter |
| id | curtin-20.500.11937-80764 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:16:39Z |
| publishDate | 2015 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-807642021-01-22T01:14:07Z Consumer Based Brand Authenticity Scale Napoli, Julie Dickinson, Sonia Beverland, Michael B Farrelly, Francis Zarantonello, Lia Pauwels-Delassus, Veronique Business & Economics The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. 2015 Book Chapter http://hdl.handle.net/20.500.11937/80764 10.4324/9781315813998 Routledge restricted |
| spellingShingle | Business & Economics Napoli, Julie Dickinson, Sonia Beverland, Michael B Farrelly, Francis Consumer Based Brand Authenticity Scale |
| title | Consumer Based Brand Authenticity Scale |
| title_full | Consumer Based Brand Authenticity Scale |
| title_fullStr | Consumer Based Brand Authenticity Scale |
| title_full_unstemmed | Consumer Based Brand Authenticity Scale |
| title_short | Consumer Based Brand Authenticity Scale |
| title_sort | consumer based brand authenticity scale |
| topic | Business & Economics |
| url | http://hdl.handle.net/20.500.11937/80764 |