‘Keep watch’ around water: short-term impact of a Western Australian population-wide television commercial

© 2020, Springer-Verlag GmbH Germany, part of Springer Nature. Aim: Water safety mass-media campaigns are used in public health though few are reported on in the literature. A key component is the use of television commercials (TVCs) to promote supervision of children in and around water. This a...

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Bibliographic Details
Main Authors: Casten, Michael, Crawford, Gemma, Jancey, Jonine, Della Bona, Malena, French, Sarah, Nimmo, L., Leavy, Justine
Format: Journal Article
Published: 2020
Online Access:http://hdl.handle.net/20.500.11937/80758