“Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture and Happiness in India

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“Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture and Happiness in India

The consumer subjective well-being arena, little attention has been paid to understanding the impact of interaction of unique cultural values and normative influence on overall life satisfaction. Here we focus on India to study subjective well-being, materialism, social comparison and the impac...

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Bibliographic Details
Main Authors:	Chaudhuri, H., Roy, R.A.J.A.T., Rabbanee, Fazlul
Other Authors:	Wen Wan, E
Format:	Conference Paper
Published:	2015
Online Access:	https://www.acrwebsite.org/web/conferences/international-conferences http://hdl.handle.net/20.500.11937/80253

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