“Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture and Happiness in India
The consumer subjective well-being arena, little attention has been paid to understanding the impact of interaction of unique cultural values and normative influence on overall life satisfaction. Here we focus on India to study subjective well-being, materialism, social comparison and the impac...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
2015
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| Online Access: | https://www.acrwebsite.org/web/conferences/international-conferences http://hdl.handle.net/20.500.11937/80253 |