The Impact of Moral Judgment on Consumers' Willingness to Pay More

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The Impact of Moral Judgment on Consumers' Willingness to Pay More

This research is an attempt to answer a recent call from media to examine whether Australian consumers are willing to pay more for their clothes. The media call was based on the premise of a factory collapse in Bangladesh, a key sourcing country of Australian clothing retailers causing a death to...

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Bibliographic Details
Main Authors:	Vyravene, Revadee, Rabbanee, Fazlul, Ramaseshan, Ram
Format:	Conference Paper
Published:	Griffith University 2014
Online Access:	http://hdl.handle.net/20.500.11937/80252

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