The Impact of Moral Judgment on Consumers' Willingness to Pay More
This research is an attempt to answer a recent call from media to examine whether Australian consumers are willing to pay more for their clothes. The media call was based on the premise of a factory collapse in Bangladesh, a key sourcing country of Australian clothing retailers causing a death to...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
Griffith University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/80252 |