Drivers and Outcomes of Online Customer Experience-A Conceptual Framework

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Drivers and Outcomes of Online Customer Experience-A Conceptual Framework

Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Customer experience in the online context has received inadequate attention both from the academics and professionals, although online shopping has become pervasive. Existi...

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Bibliographic Details
Main Authors:	Vyravene, Revadee, Rabbanee, Fazlul
Format:	Conference Paper
Published:	Australian and New Zealand Academy of Marketing 2014
Online Access:	http://www.anzmac.org/resources/view/ANZMAC-2014-Proceedings http://hdl.handle.net/20.500.11937/80251

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