Drivers and Outcomes of Online Customer Experience-A Conceptual Framework
Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Customer experience in the online context has received inadequate attention both from the academics and professionals, although online shopping has become pervasive. Existi...
| Main Authors: | , |
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| Format: | Conference Paper |
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Australian and New Zealand Academy of Marketing
2014
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| Online Access: | http://www.anzmac.org/resources/view/ANZMAC-2014-Proceedings http://hdl.handle.net/20.500.11937/80251 |