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Luxury Store Attributes and Customer Relationships - Exploring the Role of Luxury Brand Types

The luxury store attributes (LSA) serve as resources to enrich artistic presentation and aesthetic appeal of a luxury brand, which are strong driving factors to develop relationship with customers. However, no research thus far investigated the relationships between LSA and customer relationship beh...

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Bibliographic Details
Main Authors:	Islam, Mohammad Majedul, Rabbanee, Fazlul, Quaddus, Mohammed
Format:	Conference Paper
Published:	2019
Subjects:	1505 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/80250

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