Luxury Store Attributes and Customer Relationships - Exploring the Role of Luxury Brand Types
The luxury store attributes (LSA) serve as resources to enrich artistic presentation and aesthetic appeal of a luxury brand, which are strong driving factors to develop relationship with customers. However, no research thus far investigated the relationships between LSA and customer relationship beh...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80250 |