A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)

A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)

Customer Perceived Value (CPV) is a well-established concept in the marketing literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile shopping consumers. Meanwhile, the synthesis of construct, dimensionality, and modelling of PV in the context of mobile shopping...

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Bibliographic Details
Main Authors: Dastane, Omkar, Goi, Chai Lee, Rabbanee, Fazlul
Format: Journal Article
Language:English
Published: Elsevier 2020
Subjects:
Social Sciences
Business
Business & Economics
CUSTOMER-PERCEIVED VALUE
BEHAVIORAL INTENTIONS
PURCHASE INTENTIONS
CONSUMPTION VALUES
TOURISM SERVICE
YOUNG CONSUMERS
MODERATING ROLE
SHOPPING VALUE
UNIFIED THEORY
ONLINE
Online Access:http://hdl.handle.net/20.500.11937/80248

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