A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)
Customer Perceived Value (CPV) is a well-established concept in the marketing literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile shopping consumers. Meanwhile, the synthesis of construct, dimensionality, and modelling of PV in the context of mobile shopping...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
Elsevier
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80248 |