The karma of consumption: Role of materialism in the pursuit of life satisfaction

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The karma of consumption: Role of materialism in the pursuit of life satisfaction

Purpose: This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach: Two studies were conducted with Indian middle class consumers to test the basic premises of the current...

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Bibliographic Details
Main Authors:	Roy, Rajat, Rabbanee, Fazlul, Chaudhuri, Himadri R, Menon, Preetha
Format:	Journal Article
Published:	Emerald 2020
Subjects:	1505 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/80241

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