The karma of consumption: Role of materialism in the pursuit of life satisfaction
Purpose: This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach: Two studies were conducted with Indian middle class consumers to test the basic premises of the current...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80241 |