Drivers and relationship benefits of customer willingness to engage in CSR initiatives

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Drivers and relationship benefits of customer willingness to engage in CSR initiatives

© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalt...

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Bibliographic Details
Main Authors:	O'Brien, I.M., Ouschan, Robyn, Jarvis, Wade, Soutar, G.N.
Format:	Journal Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2020
Subjects:	Social Sciences Business Management Business & Economics Customer engagement in CSR Customer engagement in not for profit organisations Customer relationship benefits CORPORATE SOCIAL-RESPONSIBILITY CO-CREATION COMPETITIVE ADVANTAGE BRAND ENGAGEMENT MEDIATING ROLE COMMITMENT SERVICE TRUST SATISFACTION PARTICIPATION
Online Access:	http://hdl.handle.net/20.500.11937/79994

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