Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalt...

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Bibliographic Details
Main Authors: O'Brien, I.M., Ouschan, Robyn, Jarvis, Wade, Soutar, G.N.
Format: Journal Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2020
Subjects:
Social Sciences
Business
Management
Business & Economics
Customer engagement in CSR
Customer engagement in not for profit organisations
Customer relationship benefits
CORPORATE SOCIAL-RESPONSIBILITY
CO-CREATION
COMPETITIVE ADVANTAGE
BRAND ENGAGEMENT
MEDIATING ROLE
COMMITMENT
SERVICE
TRUST
SATISFACTION
PARTICIPATION
Online Access:http://hdl.handle.net/20.500.11937/79994

Internet

http://hdl.handle.net/20.500.11937/79994

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