Vegan stories: revealing archetypes and their moral foundations

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Vegan stories: revealing archetypes and their moral foundations

Purpose: This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach: Narrative data was collected from 15 publicly available vegan blogs....

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Bibliographic Details
Main Authors:	Napoli, Julie, Ouschan, Robyn
Format:	Journal Article
Language:	English
Published:	Emerald 2020
Online Access:	http://hdl.handle.net/20.500.11937/79993

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