Vegan stories: revealing archetypes and their moral foundations
Purpose: This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach: Narrative data was collected from 15 publicly available vegan blogs....
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Language: | English |
| Published: |
Emerald
2020
|
| Online Access: | http://hdl.handle.net/20.500.11937/79993 |