Bad Surprises of Servitisation: Environmental consequences of Value Creation
Servitisation is a relatively new concept in the literature of marketing and strategy, in which products are services are bundled together as a system. Servitisation is said to improve the firm’s value, customer retention, etc. The output of servitisation is Product-Service Systems, which are tou...
| Main Authors: | Sukumar, Hariharan T, Ganesh, L.S., Sharma, Piyush, Vijayalakshmi, V., Potdar, Vidyasagar |
|---|---|
| Format: | Conference Paper |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/79829 |
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