Bad Surprises of Servitisation: Environmental consequences of Value Creation
Servitisation is a relatively new concept in the literature of marketing and strategy, in which products are services are bundled together as a system. Servitisation is said to improve the firm’s value, customer retention, etc. The output of servitisation is Product-Service Systems, which are tou...
| Main Authors: | , , , , |
|---|---|
| Format: | Conference Paper |
| Published: |
2019
|
| Online Access: | http://hdl.handle.net/20.500.11937/79829 |