Consumer Attitudes towards Generic Brands
This study investigates consumers’ attitudes towards generic brands of over-the-counter medicines. A conceptual framework underpinned by the theory of planned behaviour is developed to investigate how attitudes towards generic brands of medicines, social norms and perceived behavioural control influ...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/79645 |
| _version_ | 1848764090822950912 |
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| author | Liang, Johan |
| author_facet | Liang, Johan |
| author_sort | Liang, Johan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates consumers’ attitudes towards generic brands of over-the-counter medicines. A conceptual framework underpinned by the theory of planned behaviour is developed to investigate how attitudes towards generic brands of medicines, social norms and perceived behavioural control influences the intention and actual purchase of generic brands of medicines. A scale to measure consumers’ attitudes towards generic brands is also developed and it is successfully adapted to the context of generic medicines. |
| first_indexed | 2025-11-14T11:13:50Z |
| format | Thesis |
| id | curtin-20.500.11937-79645 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:13:50Z |
| publishDate | 2014 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-796452020-06-16T01:50:50Z Consumer Attitudes towards Generic Brands Liang, Johan This study investigates consumers’ attitudes towards generic brands of over-the-counter medicines. A conceptual framework underpinned by the theory of planned behaviour is developed to investigate how attitudes towards generic brands of medicines, social norms and perceived behavioural control influences the intention and actual purchase of generic brands of medicines. A scale to measure consumers’ attitudes towards generic brands is also developed and it is successfully adapted to the context of generic medicines. 2014 Thesis http://hdl.handle.net/20.500.11937/79645 Curtin University fulltext |
| spellingShingle | Liang, Johan Consumer Attitudes towards Generic Brands |
| title | Consumer Attitudes towards Generic Brands |
| title_full | Consumer Attitudes towards Generic Brands |
| title_fullStr | Consumer Attitudes towards Generic Brands |
| title_full_unstemmed | Consumer Attitudes towards Generic Brands |
| title_short | Consumer Attitudes towards Generic Brands |
| title_sort | consumer attitudes towards generic brands |
| url | http://hdl.handle.net/20.500.11937/79645 |