Consumer Attitudes towards Generic Brands
This study investigates consumers’ attitudes towards generic brands of over-the-counter medicines. A conceptual framework underpinned by the theory of planned behaviour is developed to investigate how attitudes towards generic brands of medicines, social norms and perceived behavioural control influ...
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| Format: | Thesis |
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Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/79645 |