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Influencers Tell All? Unravelling Authenticity and Credibility in a Brand Scandal

This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and ind...

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Bibliographic Details
Main Author:	Abidin, Crystal
Format:	Book Chapter
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/79384

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