Influencers Tell All? Unravelling Authenticity and Credibility in a Brand Scandal
This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and ind...
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Published: |
2016
|
| Online Access: | http://hdl.handle.net/20.500.11937/79384 |